News
Industrial Visit @The Times of India, Lucknow
09 Dec 2017
FCM routinely organizes different events to develop student’s skills and experiences to industries. This time an Industrial visit to “The Times of India” Lucknow, was organized by Faculty of Commerce & Management on Saturday, December 09, 2017. Thirty six Management students and two faculties, Dr. Govind Kumar & Ms. Aakanksha Srivastava along with the Dean FCM Dr. Nilanjan Mukherji visited to The Times of India to interact with the Marketing and Print Media department to understand the current scenarios, latest most demanding technologies in print media and marketing, Innovations for their target market and different strategies for sales.
In the afternoon at 12pm the session was started with the interaction between Mr. Rajesh Kapoor (Assistant Manager, Sales) and students. The Production Engineer conducted very informative session on “Traditional Printing vs. Modern Printing” for the students. Also he motivated to the students to select their domain and area of interest. He also guided the students to enhance their abilities in innovations, creative writing, Public speaking and presentations etc. and its importance in current print media market. He also guided on Digital Marketing and its high demand in Print Media which was very useful for digital marketing students. The session was conducted by Question – Answer session. Many of the students asked different questions to the production engineer and the sales head on current demanding technologies, Market scenarios etc. and he cleared all the doubts and myths which was in students mind about the technologies and trends of the Print Media. By interaction with the students, they offered future internships to deserving students and ensure us that they will visit our campus soon to conduct seminars.
After this session, all the students moved towards the press to experience live printing of the news papers. The production Engineer elaborated working of machineries for printing to the students.
After printing press, the students moved to see Ink and Paper department where the inventory management was discussed by the Branch Head to the students.
Finally we left the premises at 5:30pm. It was an informative visit. The students experienced of live printing and the importance of their management skills in print media.
We express our thanks to The Branch Head, The Production Head and all the team of The Times of India who spent their valuable time with us. We also thank to our respected Dean Dr. Nilanjan Mukherji who arranged such an informative visit for the students and we hope that students learnt a lot from this.
Thanks to all FCM team.
Best Wishes!!!