Expected outcomes (Benefits on completion of course).
This course focuses on context-specific development issues of rural areas and equips students to tackle these issues with appropriate strategies and approaches along with the development and use of proper monitoring, evaluation, and management tools for implementing these projects and programs.

Assessment Method 

 lt is Based on the Assignments and 1 Projects

Criteria for successful completion of Course

The students will be given a total of 3 Assignment and 1 Projects, and after submitting all assignments and Projects, the certificate will be issued

Minimum number of enrollments to run the course -10

Dr. Ritwik Sahai Bisariya
Email: Ritwik.sahai.fcm@ramauniversity.ac.in
Contact No: 9140077643

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Scope of the Course: This program enables students to develop the necessary skills to succeed in a career as an expert in rural development. The Rural Development Planning and Administration, Professional program is a comprehensive 1 Month, a full-time immersive certificate program designed for beginners. The Rural Development Planning and Administration program has been designed to help students acquire the necessary skills to start a career as an industry-ready front-end and grass root level worker. You'll learn the fundamental technical skills for this career path. Solve complex problems and challenges in the development of the rural area.

Eligibility: 10+2 from any board and must be an Indian citizen residing in India

Objectives: This course aims to acquaint learners with rural development's basic aspects in India and Planning for Rural development.

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1. Digital marketing and the online opportunity

Understanding the basic of digital marketing. Find out what opportunities exist and how a website, videos or social media could help you reach your goals.

1.1 Intro to the Digital Garage

1.2 Your digital opportunity          

• the core components of a digital presence
• how they relate to your business
• how to get started.

2.Your first steps in online success

2.1. Your online goals

2.2. Building your online presence

• local listings
• social media and video
• websites and mobile apps

2.3. Marketing your online presence

• search engines
• other websites
• social media
• email.

2.4. Analyze and adapt

• setting realistic expectations
• tracking and measuring how you’re doing
• adapting to changes in technology and your industry

3. Build your web presence

3.1 Choosing your online presence

• websites
• local business listings and review sites
• social media
• mobile apps.

3.2. How websites work

• what web servers do
• how domain names work
• how your website uses these

3.3. Key website ingredients

• your name
• the website’s organisation
• text, photos and other interactive elements.

3.4. Websites and your business goals

• using your site to further your business goals
• thinking like a customer
• telling your story online.

3.5. Make your website easy to use

• providing simple and clear navigation
• creating a consistent layout
• writing relevant and effective content.

3.6 Website design do’s and don’ts

• quick-loading pages
• mobile-friendliness
• general accessibility.

4. Plan your online business strategy

4.1. The benefits of an online strategy

• how an online business can benefit from a business strategy
• best practices when creating a business strategy
• examples of common goals and popular strategies to achieve them.

4.2 Taking a business online

• customer behaviours online, and how these overlap with offline behaviours
• the "See, Think, Do, Care" framework, and how to use this to help understand the online customer journey
• how to group your audiences using audience segmentation.

4.3 Understanding customer behavior

• what customer touchpoints are
• how to map common online customer journeys
• how to identify customer touchpoints that generate business goals

4.4 How to stand out from the competition

• how to identify what makes a business stand out in a busy marketplace
• why Unique Selling Points (USPs) are important and how to construct them
• online tools available to help you research the competition.

4. 5. Using goals to improve business performance

• why setting goals and KPIs is so important to online businesses
• how to construct a KPI using the SMART framework
• how to analyze data gathered to help improve online marketing efforts.

5 Get started with search

5.1Search engine basics

• a brief history of search engines
• how search engines changed business
• why search is a good place to start.

5. 2. How search engines work

• how search engines find web pages
• what they do with the web pages they find
• how they decide what to show on search results pages.

5. 3. How search engines see the web

• how search engines understand what's on a web page
• which parts of a web page help search engines do this
• how to make your web pages more visible to search engines

5. 4. Organic search explained

• what organic results are
• what search engine optimization (SEO) is
• how good website content affects the organic search results.

5.5 Paid search explained

• a bit about advertising on search engines
• why advertising on search engines is so effective
• how advertisers compete for an opportunity to show ads on the search results page.

5.6 Google search console

• what Search Console is, and how it can help
• some of its useful features
• how to set it up.

6. Get discovered with search

6.1 Intro to search engine optimisation(SEO)

• what search engine optimisation is
• how search engines understand your website
• what they value most.

6.2 The importance of an SEO plan

• develop
• prioritise
• adjust the plan to best suit your goals.

6.3 The SEO process

• discovering what words or phrases people use to search for your products or services
• improving the content on your site.

6.4. How to choose keywords

• why you need to do keyword research
• the difference between short tail and long tail keywords
• what to consider when selecting keywords.

6. 5. Setting realistic SEO goals

• how to define success
• how to select measurements that matter
• what tools can help.

7. Make search work for you

7. 1. Making your web pages’ search friendly

• title and description meta tags
• heading elements
• page copy.

7.2. How other websites can work for you

• encouraging links to your website
• engaging with your audience through good content
• promoting your site with social media.

7.3. Cross borders with SEO

• language
• localization
• country targeting.

8. Be noticed with search ads

8. 1. Introduction to search engine marketing (SEM)

• what SEM is
• how it works
• why it works so well.

8. 2. The SEM auction

• how an SEM auction works
• factors that influence the outcome
• a detailed example.

8. 3. What makes a good keyword

• relevance
• traffic
• competition.

8. 4. Make your ads stand out

• write headlines that make a connection
• write a clear, compelling call to action.

9. Improve your search campaigns

9. 1. Achieve relevance with good structure

• how SEM campaigns are structured
• how to use that structure to achieve relevance
• the benefits you’ll get by focusing on relevance.

9. 2. Get the most from your keywords

• research tools
• related searches
• negative keywords.

9.3. Fine-tune with keyword match types

• what match types are and why they’re useful
• the different kinds of match types
• how to control which searches may trigger ads.

9.4. How to know what’s working and what isn’t

• what conversions are
• how to choose the ones you want to measure
• what tools you can use to track them

10 Get noticed locally

10. 1. Marketing to the locals

• what local means in digital
• how your business can build a local search presence
• and a perfect pair: local marketing and mobiles

10.2 The power of local directories

• where to start
• how to list your business
• how to manage your local profiles

11. Help people nearby find you online

11. 1. Using digital to advertise locally

• why local advertising is important
• where you can advertise online to local customers
• some special features of “local” ads.

11.2 Reaching locals on their mobiles

• the importance of being found in local search results
• making the most of mobile features, like GPS and applications (apps)
• using paid advertising to reach a local audience on the go

11. 3. SEO for local businesses                              

• including key information on your website
• how search engines choose local results
• the importance of mobile.

12. Get noticed with social media

12.1. Social media basics

• understanding why you need to be there
• joining the right social media sites
• growing your presence and engaging with your networks.

12.2. The right social media sites for you

• different types of networks
• understanding their contexts
• the best ways to get involved.

12.3. Setting your goals for social media

• setting specific goals for your social media efforts
• focusing your efforts on those goals
• putting your plan into action.

12.4. Getting on social media

• the basics of getting started with a social media site
• the difference between business and individual accounts
• the importance of your profile.

13. Deep dive into social media

13.1 Your long-term social media plan

• the benefits of creating a plan for social media
• what a social media plan might look like
• tools to help you put your plan into action.

13 2. Advertising on social media

• how to get your message in front of specific audiences
• how advertising on social networks can complement your other social efforts.

13. 3. Measuring success in social media

• collect data from the networks themselves
• make the most of social management and monitoring tools
• see what social visitors are doing on your website.

13. 4. Avoiding social media pitfalls

• bore people to tears
• put your posts on autopilot
• spread yourself too thin.

14. Discover the possibilities of mobile

14.1. The evolution of mobile devices

• how mobile usage has changed in the last four decades
• what features are available on today’s mobile devices
• what the explosive growth of mobile use means for you.

14. 2. Understanding mobile web and mobile apps

• search engines and the mobile searcher
• ways to make your website mobile-friendly
• what you should consider for mobile SEO.

14.3 Understanding mobile apps

• the difference between mobile websites and mobile apps
• the benefits unique to mobile apps
• how to determine whether an app is right for you.

15. Make mobile work for you

15. 1. Introduction for advertising on mobile

• benefits of mobile-specific marketing
• mobile opportunities available to advertisers
• challenges to effective mobile advertising.

15.2. Search campaigns for mobile

• the importance of having a mobile-friendly site
• getting your keywords and ads right
• special features for mobile search campaigns.

15.3. Display campaigns for mobile

• the importance of trying different ad formats
• tools to help you quickly develop ads
• targeting apps.

15.4. Social media campaigns for mobile

• how to create a mobile social media campaign
• targeting options available on social networks
• guidelines for creating mobile social ads.

15.5. Video for mobile

• the growth of mobile video
• how to create mobile video ads
• targeting mobile video ads to related content.

16. Get started with content marketing

16.1 Intro to content marketing

• what content marketing is, and why it can add value to an online business
• best practices for creating your own content marketing strategy.

16.2. Get to know your online customers

• what audience segmentation is and how it can benefit a business
• how to use audience segmentation to boost your content marketing efforts
• some of the tools and systems available to help you segment your audience correctly.

16.3. Choosing the right format for your content

• popular online content formats
• the four main purposes for content marketing
• how to match different formats to your content goals

16.4. Writing for online audiences

• how online audiences and offline audiences differ in their the way they read content
• why it's important to adapt your writing style to an online audience
• tools and systems to help support writing copy for the web.

16.5. Help your content be seen

• the channels available to promote and distribute content effectively
• how a content calendar can help you organize your content marketing activities
• best practices that ensure your content gets the attention it deserves.

16.6. Measuring your success in content marketing

• the tools available to help track the success of your published content
• key metrics used to measure the success of content marketing campaigns
• how to use data gathered to better meet goals in future campaigns

17. Connect through email

17.1. Email marketing basics

• developing a contact list
• targeting audiences based on interests
• building relationships with customers.

17. 2. Your email marketing options

• common features of email marketing tools
• benefits of tracking email recipient behaviors
• personalizing content according to customer information.

17.3. Crafting great marketing emails

• use subject lines to make a good first impression
• write concise content with strong calls to action
• include helpful links for customers.

17.4. Managing successful email campaigns

• use A/B testing to improve engagement
• create relevant campaign landing pages
• measure the performance of your email campaigns.

17.5. Measuring success in email marketing

• why email metrics are important in evaluating campaign success
• five useful metrics that can help you understand email performance
• how to draw insights from the email metrics gathered.

18. Advertise on other websites

18.1. What is display advertising?

• what display advertising is
• how it works
• the goals it can help you reach.

18.2. Search advertising vs. display advertising

• how they both work
• where the different ads appear
• what those advertisements look like.

18.3. The ins and outs of display advertising

• how to find and target the right audience
• how to create different kinds of adverts
• how to organize your display campaigns.

19. Deep dive into display advertising

19.1. Making display ads meet your goals

• making a great first impression
• moving customers through the sales funnel
• turning interested people into paying customers.

19.2. Understanding ad networks

• how websites and businesses work together
• common things advertising networks do.

19.3. How retargeting works

• tracking what people do on your site
• using that information to identify people you want to target
• creating ads specifically for those people.

20. Make the most of video

20.1. The rise of online video

• how technology has improved online video
• why online video is here to stay
• ways to promote your business with video.

20.2. How video fits into your online strategy

• how video can further your business goals
• expanding your online presence with video
• ways to advertise using video.

20.3. Creating video content within your budget

• how to be creative with your resources
• simple planning tips for videos on a budget
• video editing resources for beginners.

20.4. Sharing and promoting your videos

• organize videos on your website
• share videos via social media and email marketing.

20. 5. Advertising on video sharing sites

• top video sharing sites
• ways to advertise on video sharing sites.

20.6. Measuring video performance

• how to determine who watches your videos
• ways to find out what they like and don’t like
• opportunities to improve and engage new audiences.

21. Get started with analytics

21.1. What is web analytics?

• the kind of data web analytics can provide
• how to understand that data
• how simple it is to get started.

21. 2. Making web analytics work for you

• why web analytics underpins everything you do in digital
• the kinds of insights you can gain using analytics
• how to use data to support your business goals.

21.3. Tracking specific goals with web analytics

• examples of goals and conversions
• why it’s important to create and configure goals
• how to determine what your own goals and conversions should be.

22. Find success with analytics

22.1 Web analytics and organic search

• what kinds of data web analytics can give you about search traffic
• how to evaluate trends in your search traffic
• how to discover opportunities to make your website more relevant to searchers.

22.2 Tools to measure SEM

• which keywords are paying for themselves
• how to understand which ads are working
• how to use analytics to help you bid smarter.

22.3. Breaking down your data for insights

• what segmentation is
• why it’s valuable
• how to do it.

23 Turn data into insights

23.1 Using data to understand audiences

• the differences between quantitative and qualitative data
• how online data can be used to complement your offline business approach
• common ways to collect data.

23.2 Understanding the Data Cycle

• how the data cycle can help improve your efforts online
• which tools can be used to capture your data
• best practices to help you get the best results from the data collected.

23.3. Creating actionable insights from your data

• what an actionable insight is, and how it differs from a regular insight
• how to take action based on the data you've analyzed.

23.4 Managing numbers using spreadsheets

• what a spreadsheet is, and how you can use it to collate and analyze data
• basic spreadsheet formulas that can help make life easier.

23.5. Presenting data effectively

• how to present your data in a clear and understandable way
• popular visual formats to use when presenting data
• how to match your data to the right format, based on your audience's needs.

24. Build your online shop

24.1 Using e-commerce to sell

• what e-commerce is
• varying levels of e-commerce used in business
• how to match your needs to the options available.

24.2-Taking payments and manage orders

• handling online payments
• managing orders.

25. Sell more online

25.1 Creating a smooth e-commerce experience

• for different devices
• navigation and search
• product pages
• checkout by using customer accounts.

25.2. Product promotion and merchandising

• promoting products and specials
• predicting products your customers might like
• showcasing products visitors might not normally see.

25.3 Retargeting for e-commerce

• what product retargeting is
• how product retargeting works
• tips for successful retargeting campaigns

26. Expand internationally

26.1. Introduction to international marketing and export

• how to evaluate international markets for your product
• practical and cultural issues of expanding internationally.

26.2. Validating your new market

• how to identify potential markets using analytics
• researching search terms for international customers
• advertising on social networks.

26.3 Being understood abroad

• the difference between translation and localization
• how to do it right.

26.4 Advertise across borders

• search advertising
• display advertising
• advertising on social networks.

26.5 The support systems you will need

• making your business accessible to new customers
• managing the supply chain
• possible legal and regulatory implications.

26.6. Helping customers abroad buy your products

• your site itself
• the e-commerce system
• the payment process.

26.7 Delivering to customers across the globe

• processes involved in deliveries
• choosing reliable shipping partners and services
• post-sales customer service and support.

Raj Kumar
Assistant Professor
Email: rajkumar.fcm@ramauniversity.ac.in

LEARNING OUTCOMES:
Students acquires the necessary skills to start a career as an industry-ready front-end digital marketer. You’ll learn the fundamental technical skills for this career path, like SEO, Paid Advertising, Search Engine Marketing (SEM), Content Marketing, e-commerce SEO, Social Media Marketing, and normal practices of B2B and B2C associations.

Employment Opportunity: Any graduate student

• A digital marketer is responsible for planning and executing digital marketing strategies.
• A digital marketer usually identifies which marketing goals to be achieved by implementing digital marketing tools in existing marketing strategy.
• Digital marketing is set to be the possible destiny of marketing and it appears that soon it will outperform all the conventional marketing moves. Digital marketers will have an accelerated career growth and increased pay packages. Digital marketers also have a bright career option as their own digital marketing agency.

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• Meaning of Communication
• Importance of communication in Employability Skills.
• Contribution of words, tone and body language in effective communication.
• Barriers and Filters in communication.
• Difference between hearing, listening and active listening.
• Process of active listening.
• Process of paraphrasing.
• Process of giving and receiving feedback.
• Role of emotions in communication.
• Dealing with emotions in communication

Manish Dhingra Email: dhingramanish2003@yahoo.com
Contact No: 7417095234

Through this program, the participants will:

1. Understand what communication is.
2. Understand and appreciate the role of words, tone and body language in communication.
3. Understand and practice Active Listening.
4. Understand and practice Paraphrasing.
5. Understand and appreciate how to give and receive feedback.
6. Understand the hidden emotions in communication

1. Introduction to Talent Acquisition & Management
2. Talent & Talent Management
3. Talent Acquisition & attracting talent to the organization
4. Talent Acquisition practices in the successful organizations
5. Principles & Strategies of Talent Management
6. Integrated & Global Talent Management
7. Talent Analytics
8. Challenges & Issues of Talent Management
9. Integrated Talent Management models
10. Talent Development
11. Talent Enhancement
12. Drivers of Success
13. Organizational Culture
14. Building sustainable Talent through Talent Management
15. Reward strategies for Talent Management
16. Psychometric test, feelings and sentiments analysis

• To familiar the student with Talent Management
• To enhance the student’s understanding of Talent Management
• To help the student understand the Talent Management practice i.e., Acquisition, Retention, development and compensation practices

Dr. Indu Shukla
Assistant Professor
Email: drindu.fcm@ramauniversity.ac.in

• Understand and explain Talent Management practices in India and Global level.
• Understand and explain how to acquire and retain talent.
• Understand the interplay between various aspects of talent Acquisition, Retention and development of talent.
• Understand and appreciate the role manager to manage talent.
• Develop the competence required to work effectively by Star employees.
• Appreciate the organizational context and apply relevant contemporary organizational practices to connect talent.