News
Certificate Course in Marketing Analytics(CCMA)
20 Apr 2020
The Faculty of Commerce and Management is now accepting applications for Certificate Course in Marketing Analytics (CCMA). Here are a few things you must know about the course that will help you understand the relevance and admission-related details about the course.
COURSE TITLE: CERTIFICATE COURSE IN MARKETING ANALYTICS
BRIEF DESCRIPTION: This course provides an introduction to business analytics for all business professionals, including those with no prior analytics experience.
Participants learn how data analysts describe, predict, and inform business decisions in the specific areas of MARKETING, HUMAN RESOURCES, FINANCE, OPERATIONS, and develop a basic understanding of the data by developing an analytical mindset that guides in making strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.
DURATION: 2 MONTHS
COURSE FEES: INR 2,000/-
INSTRUCTORS: Dr. Geetu Yadav & Dr. H.L Bhaskar
TARGET AUDIENCE: Graduates
COURSE CONTENT: CUSTOMER ANALYTICS OVERVIEW
DESCRIPTIVE ANALYTICS
What is Descriptive Analytics?
Descriptive Data Collection: Survey Overview
Descriptive Data Collection: Net Promoter Score and Self-Reports
Descriptive Data Collection: Survey Design
Passive Data Collection
Media Planning and Summary
PREDICTIVE ANALYTICS
Data interpretation
Understanding Data Patterns
Data Predictions using historical data
Language and the frameworks for making predictions.
Predictions for creating future strategies
Understanding predictive models including regression analysis
Data-driven business decisions.
PRESCRIPTIVE ANALYTICS
Turning Data into action
Prescriptive Modelling:
How quantity is impacted by price?
How to maximize revenue?
How to maximize profits?
How to best use online advertising
VALUE ADDED
PROPOSITION SEMINAR – (Capstone Project & Assessment)