News
Guest Lecture on Rural Marketing: Roadmap to Modern India
24 Apr 2019
Faculty of Commerce & Management organized a Skype lecture on Rural Marketing: Roadmap to Modern India on April 24, 2019, at Seminar Hall, Faculty of Engineering & Technology, Rama University, Kanpur.
The session was moderated by Dr. Neelesh Tiwari, Asst. Prof, School of Management Studies, Bastar University, Chhattisgarh. The session was formally started by Dr. Govind Kumar, Head of the Department, FCM by greeting Guest Speaker and introducing him. Dr. Govind Kumar highlighted the importance of such lectures in bridging the gap between theoretical knowledge and it’s application in the real world and also for the overall metamorphosis of students in a positive way.
The session was started by the brief introduction of Rural Marketing and its importance. Dr. Tiwari had described how companies are bridging the gap between the lifestyles of urban and rural areas by making their products more affordable and available. Dr. Tiwari also discussed with students the importance of Rural Marketing as a career path. The lecture was followed by an Interactive session in which students, as well as faculty members, had a question-answer session with the speaker. The session concluded with a vote of thanks from Dr. Govind Kumar. All the faculty members and students were present on the occasion.