News
Hackathon- “build The Brand Vasundhara Challenge”
09 Jul 2025
(8-14 JULY 2025)
Organised by Faculty of Commerce & Management in collaboration with SIIC, IIT Kanpur Startup- Vasundhara Biofibers Pvt. Ltd.
As part of the week-long Hackathon 2025, an insightful and engaging inaugural session was conducted with Ms. Preeti, CEO of Vasundhara BiofibersPvt. Ltd., on 8th July 2025. The Hackthon will not only develop the Digital Marketing Strategies of the students, it’ll also improve their pitching skills.
Ms. Preeti shared her entrepreneurial journey, focusing on sustainable innovation, digital branding, and the startup ecosystem surrounding biodegradable agro-planters.
She motivated the students to think creatively about brand positioning, environmental responsibility, and marketing strategies in the digital age. The session encouraged students to engage in meaningful dialogue, and their questions were addressed with clarity, examples, and strategic insights.
The highlight of the session was Ms. Preeti’s call to action for young minds to contribute actively toward green entrepreneurship through tech-enabled communication and branding.
Prof. (Dr.) Vaishali Dhingra, Dean, Faculty of Commerce and Management, apprised that every year Faculty of Commerce and Management conducts atleast two Hackthons to ensure preparedness of students for the National and International level pitching competitions line Smart India Hackathon, Innovation Design and Entrepreneurship Bootcamp, TIE Global etc. (FCM has been the winner of these national and international level competitions).
Prof. (Dr.) Manish Dhingra who was instrumental in organising this Hackthon, expressed that innovation is the key to nation’s growth and Universities must take measures to inculcate it in the students.
This Hackathon will not only boost the morale of the participants but also deepen their understanding of branding in the context of real-world sustainable business practices.
The grand finale of the Hackathon will take place on 14th July 2025 in the Faculty of Commerce and Management, Rama University with various teams presenting their pitch decks.
