News
Empowering BBA (Digital Marketing) Students: Faculty of Commerce and Management Hosts Three-Day Workshop on Digital Marketing
22 May 2023
A recent three-day workshop on digital marketing for BBA (Digital Marketing) students was organised by the Faculty of Commerce and Management at Rama University (RU). Led by Ms. Deepti Awasthi, a renowned expert in the field, the workshop aimed to provide practical training and knowledge in various aspects of digital marketing.
Topics covered included SEO, algorithms, keyword research, competitor analysis and the use of SEO tools like Google Search Console, Uber Suggest, Moz Pro and Semrush. The workshop also focused on content creation and blog optimization, essential skills for effective digital marketing strategies. Through hands-on lab sessions and insightful lectures, students gained valuable industry insights and developed their skills in digital marketing.
The workshop received positive feedback from the BBA (Digital Marketing) students, who appreciated the opportunity to improve the knowledge gap between theory and practice. They found that the practical sessions were very helpful in assisting them in understanding and using the concepts of digital marketing in real-world scenarios. The workshop programme gave students practical skills as well as exposure to the most recent business trends and best practises.
Ms. Deepti Awasthi, a highly experienced professional in the field of digital marketing, delivered informative lectures and shared valuable industry insights with the participants.
Prof. (Dr.) Vaishali Dhingra, Dean of FCM, appreciated the efforts put by Ms. Deepti Awasthi and the organizing team for conducting the workshop. She emphasized the significance of industry-oriented workshops in grooming students for the competitive digital marketing landscape.
Overall, the three-day workshop on Digital Marketing organized by the Faculty of Commerce and Management at Rama University provided an enriching learning experience and prepared students for successful careers in the dynamic and ever-evolving field of digital marketing.
